There are a number of things that factor when putting your online marketing strategy together. Your marketing strategy needs to fit in with your business objectives and brand awareness will no doubt be one of those. But ultimately your goal is to generate more leads and convert them into paying customers. This is where a good marketing automation solution can help. It can multiply your effectiveness to attract more website visits, and nurture your leads through their entire buying process.
Here are five ways to target, personalise and automate your marketing messages across multiple channels.
1. Know What Customers Want
By digging deeper into your website analytics and social media feedback, you can identify what your customers are talking about and decide what content will work best for you. Know their problems, issues, questions, likes and dislikes. Once you know this, you can focus and target your messages to qualify and segment prospects according to their preferences.
2. Maximise Email Marketing
Email is one of the best ways to drive engagement. Sending the right message to the right people at the right time will turn your emails from an impersonal broadcast into meaningful correspondence. Additionally, you can use automated emails to send tailored messages at timed intervals after a call to action is triggered.
3. Improve Landing Page Personalisation
You can continue your customer’s one-to-one experience by personalising your landing pages. By presenting the most relevant offers, downloads or product selections aligned to their online behaviours, you can successfully lead customers through their buying cycle.
4. Be Ready to Grow Relationships
Your marketing automation system can alert you to relevant events such as likes, comments, retweets or shares. This will enable you to reach out and grow and develop relationships on a more personal level.
5. Consider Using Curated Content
Targeted content is key to the whole marketing automation process. To help, consider curating relevant content from other sources while making sure to put your own twist on it to enhance your message for your audience. It’s not always possible to get permission in advance to use content, and where this is the case, always give the appropriate credit
Automated marketing campaigns take time, but be consistent and patient as you begin. Get it right, and you will enjoy a steady stream of followers, new leads and increased sales.