Marketing Automation - Our Blog

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Experience in Automation: 5 Tips for Beginners

Experience in Automation: 5 Tips for Beginners

There is no denying that Marketing Automation is an incredibly powerful tool. Utilised correctly it can save a business time and money in a way that few other technologies can. However due to the nature of Marketing Automation small mistakes can end up costing a business dearly. There is a reason we always give this bit of advice to anyone beginning their Marketing Automation journey; keep it simple.
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Better Data Management Means Better Marketing Automation ROI

Better Data Management Means Better Marketing Automation ROI

Improving Your Data Driven Marketing Requires Better Data ManagementAll marketing should be data driven, especially Digital Marketing. When everything can be measured, tracked and attributed there is no reason anything should be done on ‘gut-feel’ alone. Marketing Automation is fundamentally a data-driven initiative. Greater accuracy and clarity relies on better data management and manipulation. Once your Marketing Automation is up and running you’ll have all the data you could ever need and ...
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