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Better Data Management Means Better Marketing Automation ROI

Better Data Management Means Better Marketing Automation ROI

Improving Your Data Driven Marketing Requires Better Data ManagementAll marketing should be data driven, especially Digital Marketing. When everything can be measured, tracked and attributed there is no reason anything should be done on ‘gut-feel’ alone. Marketing Automation is fundamentally a data-driven initiative. Greater accuracy and clarity relies on better data management and manipulation. Once your Marketing Automation is up and running you’ll have all the data you could ever need and ...
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