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A Guide to Effective Marketing Automation

A Guide to Effective Marketing Automation

Marketing automation is a term you’ve probably heard of but you might be new to the concept or unfamiliar with the finer details of what it entails. This blog aims to lift the veil on one of the most powerful marketing tools available to online businesses today.
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Experience in Automation: 5 Tips for Beginners

Experience in Automation: 5 Tips for Beginners

There is no denying that Marketing Automation is an incredibly powerful tool. Utilised correctly it can save a business time and money in a way that few other technologies can. However due to the nature of Marketing Automation small mistakes can end up costing a business dearly. There is a reason we always give this bit of advice to anyone beginning their Marketing Automation journey; keep it simple.
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SharpSpring is doing Marketing Automation for SMEs just right!

SharpSpring is doing Marketing Automation for SMEs just right!

Marketing Automation for SMEs is no longer an unaffordable luxury. SharpSpring have created a powerful, low cost platform that brings great ROI.
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Marketing Automation and Social Selling

Marketing Automation and Social Selling

Marketing Automation and Social SellingSocial Selling is no longer a new buzzword, instead of introducing a completely new idea to people when talking about it we are simply discussing another technique for hitting targets. Marketing Automation and Social Selling are both far more powerful when combined with one another. With Marketing Automation now affordable for most SMEs it’s the perfect time to illustrate how the two go together.
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Better Data Management Means Better Marketing Automation ROI

Better Data Management Means Better Marketing Automation ROI

Improving Your Data Driven Marketing Requires Better Data ManagementAll marketing should be data driven, especially Digital Marketing. When everything can be measured, tracked and attributed there is no reason anything should be done on ‘gut-feel’ alone. Marketing Automation is fundamentally a data-driven initiative. Greater accuracy and clarity relies on better data management and manipulation. Once your Marketing Automation is up and running you’ll have all the data you could ever need and ...
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Marketing Automation in 2016 | The Report

Marketing Automation in 2016 | The Report

Marketing Automation 2016 - Where it is, where it’s going & what people thinkIn the world of Digital Marketing we often accuse people of chasing ‘shiny things.’ New platforms, software and technologies appear at such a rate that devoting equal time and importance to each of them is an impossible task unless you have a staff of hundreds of people with nothing else to do. Picking the right development to commit time and resources to is a key part of success not only for Digital Marketers but al...
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Marketing Automation, Budgets and Attitudes – Rob Thomas Interview

Marketing Automation, Budgets and Attitudes – Rob Thomas Interview

Rob Thomas Interviewed by Estonian MediaIn early 2016 Rob Thomas traveled to Tallinn, Estonia to give a talk and take part in a book-signing. Whilst there he gave interviews to various publications and broadcasters; this article is a translation of the interview given to Kadri Hansalu which was first published on the 1st April.
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Marketing Automation & E-commerce | A Powerful Combination

Marketing Automation & E-commerce | A Powerful Combination

Increase Sales & Lifetime Value by combining Marketing Automation & E-commerceA core challenge of running an e-commerce business is finding new ways to provide value to your customers without cutting into your own margins. You want to give the customer the best possible experience and value but at the same time you’ve got to be profitable so you can go on to serve more customers!
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Growing Leads and Sales with Marketing Automation

Growing Leads and Sales with Marketing Automation

There are a number of things that factor when putting your online marketing strategy together. Your marketing strategy needs to fit in with your business objectives and brand awareness will no doubt be one of those. But ultimately your goal is to generate more leads and convert them into paying customers. This is where a good marketing automation solution can help. It can multiply your effectiveness to attract more website visits, and nurture your leads through their entire buying process.
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