Marketing Automation - Our Blog

Archive by author: Rob ThomasReturn
Rob lives and breathes Social Technology, Social Media & Mobile Marketing. He will show you how to use them to improve many areas of your bottom line, not just Marketing! He’ll show you how to enhance and protect your reputation, whilst generating increased sales, reduced costs and improved customer acquisition and retention.


Recognised as an expert in reputation management, digital and mobile marketing, Rob is a professional speaker both in the U.S. and across Europe. In addition to consultation services, including the “12 step process to achieve Social Proficiency” programme, Rob also coaches, trains and provides implementation services to help business owners, organisational leaders and their teams. 

If you want/need Rob to speak at one of your events please email him rob.thomas@wsi-emarketing.com

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A Guide to Effective Marketing Automation

A Guide to Effective Marketing Automation

Marketing automation is a term you’ve probably heard of but you might be new to the concept or unfamiliar with the finer details of what it entails. This blog aims to lift the veil on one of the most powerful marketing tools available to online businesses today.
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Experience in Automation: 5 Tips for Beginners

Experience in Automation: 5 Tips for Beginners

There is no denying that Marketing Automation is an incredibly powerful tool. Utilised correctly it can save a business time and money in a way that few other technologies can. However due to the nature of Marketing Automation small mistakes can end up costing a business dearly. There is a reason we always give this bit of advice to anyone beginning their Marketing Automation journey; keep it simple.
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SharpSpring is doing Marketing Automation for SMEs just right!

SharpSpring is doing Marketing Automation for SMEs just right!

Marketing Automation for SMEs is no longer an unaffordable luxury. SharpSpring have created a powerful, low cost platform that brings great ROI.
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Marketing Automation in 2016 | The Report

Marketing Automation in 2016 | The Report

Marketing Automation 2016 - Where it is, where it’s going & what people thinkIn the world of Digital Marketing we often accuse people of chasing ‘shiny things.’ New platforms, software and technologies appear at such a rate that devoting equal time and importance to each of them is an impossible task unless you have a staff of hundreds of people with nothing else to do. Picking the right development to commit time and resources to is a key part of success not only for Digital Marketers but al...
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Growing Leads and Sales with Marketing Automation

Growing Leads and Sales with Marketing Automation

There are a number of things that factor when putting your online marketing strategy together. Your marketing strategy needs to fit in with your business objectives and brand awareness will no doubt be one of those. But ultimately your goal is to generate more leads and convert them into paying customers. This is where a good marketing automation solution can help. It can multiply your effectiveness to attract more website visits, and nurture your leads through their entire buying process.
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