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Archive by author: Steve ThomasReturn
Stephen Thomas is an enthusiastic content creator who believes strongly in creating content that people will find useful and informative. Well versed on most areas of Digital Marketing, Stephen also writes on areas outside of Digital Marketing.
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Marketing Automation and Social Selling

Marketing Automation and Social Selling

Marketing Automation and Social SellingSocial Selling is no longer a new buzzword, instead of introducing a completely new idea to people when talking about it we are simply discussing another technique for hitting targets. Marketing Automation and Social Selling are both far more powerful when combined with one another. With Marketing Automation now affordable for most SMEs it’s the perfect time to illustrate how the two go together.
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Better Data Management Means Better Marketing Automation ROI

Better Data Management Means Better Marketing Automation ROI

Improving Your Data Driven Marketing Requires Better Data ManagementAll marketing should be data driven, especially Digital Marketing. When everything can be measured, tracked and attributed there is no reason anything should be done on ‘gut-feel’ alone. Marketing Automation is fundamentally a data-driven initiative. Greater accuracy and clarity relies on better data management and manipulation. Once your Marketing Automation is up and running you’ll have all the data you could ever need and ...
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Marketing Automation, Budgets and Attitudes – Rob Thomas Interview

Marketing Automation, Budgets and Attitudes – Rob Thomas Interview

Rob Thomas Interviewed by Estonian MediaIn early 2016 Rob Thomas traveled to Tallinn, Estonia to give a talk and take part in a book-signing. Whilst there he gave interviews to various publications and broadcasters; this article is a translation of the interview given to Kadri Hansalu which was first published on the 1st April.
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Marketing Automation & E-commerce | A Powerful Combination

Marketing Automation & E-commerce | A Powerful Combination

Increase Sales & Lifetime Value by combining Marketing Automation & E-commerceA core challenge of running an e-commerce business is finding new ways to provide value to your customers without cutting into your own margins. You want to give the customer the best possible experience and value but at the same time you’ve got to be profitable so you can go on to serve more customers!
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